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Tech & Innovation·April 21, 2026·1 min read

Sanrio Launches Gaming Brand, Tapping Fast-Growing Global Market

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Sanrio spinning up a dedicated gaming brand is IP owners admitting that games—not film or merch—are now the primary way to compound character equity. If you control beloved IP and don’t have an in-house or tightly partnered game studio, you’re leaving your most defensible engagement surface on the table.